Window & door company
$150,876in closed sales from Google Ads in 3 months.
10 signed jobs, tracked all the way to the CRM. About $1,300 in ads for every sale, on jobs worth around $15K.
SEO + AI search
Get found on Google and ChatGPT.
I help service businesses get more calls and leads from Google, and show up when people ask AI. I fix what's broken, build what's missing, and make sure every lead actually gets counted.
$150Kin closed sales from Google Ads, in 3 months
28real leads nobody was counting
2xcontact clicks counted after fixing tracking
Meet Felipe · 1-minute introEnglish
182Form leads from Google AdsOne home services client, May to Sept
~670Leads a monthCalls, forms and quotes across 12 ad accounts I run
8Ad accounts with broken trackingFound and fixed, so leads get counted right
10+Active SEO clientsEvery month, for a U.S. marketing agency
Wins
More calls. More leads. Numbers you can trust.
Traffic is nice. Leads pay the bills. Here's what that looked like for clients I work on every month. Names stay private.
IT services company
28leads nobody was counting.
The ads looked like they weren't working. They were. The forms just weren't connected to Google. Fixed it, and now every lead shows up.
Stone countertop company
56 → 126contact clicks counted per month.
People were still clicking "Contact". Google had just stopped counting it. Turned it back on, and call taps on their Google listing went up 31% the next month.
Luxury kitchen studio
97%of the ad budget was going to competitors' names.
Zero conversions from it. I cut it off, and made booked consultations the thing the ads optimize for.
Performing arts nonprofit
52ticket sales Google Ads couldn't see.
Analytics showed 52 ticket purchases in 90 days, but the ads account had recorded none for a year. One wrong ID in the tracking tag. Found it, fixed it, and now sales can be tied back to the ads.
Equipment dealer, 2 stores
+43%more calls from ads, for less.
From about 123 to 176 calls a month from Google Ads, and each call got cheaper ($10.80 to $9.10).
IT services company
#1company Google's AI names for their service.
Ask Google's AI Mode for cloud migration services in Pittsburgh and they're the first provider it names, with their page as the top source. They're #1 on regular Google for it too.
Stone showroom, Miami
240 → 18"leads" in the report vs. real ones.
The report counted inventory searches as leads. I found it and told the client straight. Now they make decisions on real numbers.
The new search
When someone asks ChatGPT for a business like yours, do they get your name?
More and more customers ask an AI instead of scrolling through Google. For most businesses, the answer does not include them, and those customers go straight to a competitor. Ranking on Google and being recommended by AI now go together. I work on both.
Services
Everything you need to be found, in one place.
I don't just send reports. I build and fix what's holding your site back, and I measure what changed.
AI search visibility (AEO / GEO)
I measure whether ChatGPT, Gemini, Perplexity and Google's AI Overviews recommend your business, then fix the reasons they don't.
- AI visibility check across the prompts your customers really use
- Content and structured data that AI tools can read and quote
- Mentions and reviews on the sources AI trusts
Technical & on-page SEO
Indexing, speed, schema, titles and content structure. Every issue ranked by impact and fixed on your site.
Local SEO & growth pages
Google Business Profile, city and service pages, and local schema, so you win the searches in every area you serve.
Reporting & AI workflows
Monthly reports built from Search Console, rankings and tracking that actually works. AI workflows and automations handle the repetitive work, so the budget goes to results.
Case studies
The full story, step by step.
What was broken, what I changed, and what happened after. Every number comes from Search Console, Google Ads, analytics or the CRM.
Home improvement retail
+140%
They more than doubled in a month.
A new landing page, FAQ schema and a location template that scales to 27 cities. Clicks went from 133 to 320 in a month, with 11 keywords at #1.
Read the caseB2B IT services
#18→#6
Beating a bigger rival at their own search.
From page two to the front page for their main search, and #1 on several local terms, against a competitor with a much stronger domain.
Read the caseWindows & doors
85%
Google couldn't see most of the site.
They were told to write more content. The real problem was technical, and it was fixable.
Read the caseAI search
AI
Does ChatGPT recommend you?
How I measure whether ChatGPT, Gemini and Perplexity recommend a brand, with statistics instead of screenshots.
Read the caseTracking audit
33,337
Conversions that never happened.
The reports looked healthy. The tracking underneath was broken, and budgets were built on it.
Read the caseAgency reporting
-96%
Same data. 96% cheaper.
An automated reporting workflow built to replace expensive SEO software, with the same data.
Read the case
Who I work with
Service businesses that depend on being found.
Law firms, IT companies, home services, healthcare, real estate, retail and many more. Different markets, same standard: documented work and verified results.
Law firms
IT & managed services
Home services
Healthcare & dental
Real estate
Stone & surfaces
Equipment dealers
Arts & culture
For agencies
White-label SEO your agency can rely on.
I handle the SEO work, the monthly reports and the verification in Search Console. You keep the client relationship and deliver under your brand.
- Reports ready to send, with your branding
- WordPress, Wix, Duda and Shopify
- Fixed monthly scope, in English or Spanish
Process
A clear process. Measurable results.
Every project follows the same four steps. No hand-offs to juniors. You see the data at every stage.
Audit
A full crawl, Search Console data, AI search check and a look at your top competitors. Every issue ranked by what it costs you.
Plan
Keywords tied to real buying intent, the pages you need, and a fix list in priority order. Built for your market, not a template.
Execute
I make the changes on your site: pages, fixes, schema, local profiles. Each change is checked live before it's marked done.
Report
Every month: rankings, clicks, leads and AI visibility, with what moved and why. Plain numbers, no vanity metrics.
About
Hi, I'm Felipe.
I'm an SEO and AI search specialist based in Quito, Ecuador, working with businesses in the U.S. and Latin America in English and Spanish.
Every month I run SEO for more than ten active clients of a U.S. marketing agency: law firms, IT companies, home services, equipment dealers, design brands and more. I also manage their Google Ads, so I see how organic and paid search work together.
I build with AI every day. AI workflows and automations take care of the repetitive work, so my time goes into what moves results.
Google Search ConsoleGoogle Analytics 4Google Business ProfileGoogle Tag ManagerSchema / JSON-LDDataForSEOn8nClaude & ChatGPTWordPressWix · Duda · Shopify
Free audit
Send me your website.
I'll show you the 3 things keeping you off Google and ChatGPT, and what to fix first. Free, no commitment.
- Technical check of your site, issues ranked by impact
- Where your top 3 competitors beat you on Google
- Whether AI tools like ChatGPT mention your business
- Delivered to your inbox within 24 hours