Felipe Pinto

SEO & Marketing Automation Specialist

SEO & AEO Growth Engineer with 2.5+ years in digital marketing and a Mechanical Engineering background. Combines hands-on technical SEO, AI workflows and marketing automation to deliver measurable organic growth for U.S.-based agency clients. Built and runs an automated end-to-end SEO pipeline (keyword tracking, on-page audits, competitor analysis, reporting) that currently serves 10+ active accounts. Bilingual (English/Spanish), Google Ads certified (Search, Display, Video), and continuously expanding into AI-assisted marketing workflows.

Achievements at a glance

+140%
Peak organic traffic growth
Specialty retail · Local + regional
Verified in GSC
51→#1
Local ranking achieved
B2B IT services · Metro market
Position tracking verified
10+
Active SEO retainers managed
U.S.-based agency operations
Monthly GSC-verified reporting
$15K/mo
Paid media managed in parallel
Google Ads: Search · Display · Video
Daily pacing + ROAS reporting
95%
Reporting workload automated
n8n + AI workflows + DataForSEO
Replaced $3.8K/yr legacy stack
80%+
Match vs. Moz Pro baseline
Automated ranking pipeline
Country & city-level accuracy
90d
Average to first results
Foundation package · No paid ads
5 businesses in parallel
6+
Industries with verified results
Stone · IT · Construction
Luxury · Healthcare · Equipment

Professional history

SEO & Marketing Automation Specialist
2024 – Present
U.S.-Based Digital Marketing Agency · Remote (Quito → USA)
  • Manage SEO operations for 10+ active U.S. clients across service, retail, B2B and franchise verticals, owning keyword tracking, on-page optimization, technical audits, and monthly performance reporting.
  • Run keyword research and SERP analysis with the DataForSEO API, SEMrush, Moz and Screaming Frog, delivering country- and city-level ranking reports that match Moz baselines at 80%+ accuracy.
  • Built an n8n and AI-workflow reporting pipeline that replaced a $3.8K/yr Moz Pro stack with a $165/yr DataForSEO setup, improving data freshness and report fidelity.
  • Write monthly client deliverables (Performance, Approach and Implementation reports) that combine DataForSEO, Google Search Console, GA4 and competitor research into one clear story of cause and effect.
  • Execute technical SEO fixes at scale: indexation cleanup, sitemap and robots audits, schema markup, redirect consolidation, page-speed remediation, and Core Web Vitals tuning across WordPress, Wix, Duda and custom-built sites.
  • Coordinate content briefs and on-page rewrites mapped to keyword clusters, internal-link strategy and intent-aligned URL structures, and track ranking lift week over week.
  • Align paid and organic: manage U.S. Google Ads accounts totaling $15K+ in monthly spend, with automated daily pacing, conversion tracking and ROAS reporting tied into the SEO work.
  • Design and maintain n8n automations that run data collection, ranking pulls, on-page checks, Google Sheets / Drive sync and client reporting end to end.
Marketing Assistant
2023 – 2024
Autorex · Quito, Ecuador
  • Planned and launched paid social campaigns (Meta, TikTok) for automotive products, supporting brand visibility and lead generation across the Ecuadorian market.
  • Created bilingual marketing assets (copy, video, static creative) and managed the editorial calendar end to end.
  • Analyzed campaign performance and translated data into recommendations for sales and operations, improving ROI on key promotions.
  • Coordinated with internal stakeholders to align marketing output with broader commercial goals.
Customer Service Representative (Work & Travel)
2022 – 2023
Kings Island · Ohio, USA
  • Delivered high-volume English-language guest service in a U.S. operational environment, sharpening cross-cultural communication and on-the-spot problem solving.

Skills & tooling

SEO Tooling
Screaming Frog, SEMrush, Moz, Ahrefs (read-only), Google Search Console, Bing Webmaster Tools, DataForSEO API, PageSpeed Insights, Lighthouse, Schema.org markup.
Analytics & Reporting
Google Analytics 4, Looker Studio, Excel / Google Sheets (advanced), PowerPoint, automated reporting dashboards, Monday.com.
Automation
n8n (workflow design and orchestration), AI-assisted workflows, scheduled automations, API integrations, Google Sheets / Drive sync, end-to-end reporting pipelines.
AI Tools
Claude and ChatGPT for research, analysis and content, AI agents for SEO tasks, AI search testing across ChatGPT, Gemini and Perplexity.
CMS & Web
WordPress, Wix, Duda, Shopify (intro), Themify, basic page-builder hardening for SEO and Core Web Vitals.
Paid Media
Google Ads (Search, Display, Video, Performance Max, Demand Gen), Meta Ads, TikTok Ads, Snapchat Ads, conversion tracking with GTM and platform-native pixels.

Certifications & credentials

Google Ads Search Certification  ·  Verify ↗
Google Skillshop
Active
Google Ads Display Certification  ·  Verify ↗
Google Skillshop
Active
Google Ads Video Certification  ·  Verify ↗
Google Skillshop
Active
Meta Digital Marketing Associate  ·  Verify ↗
Meta Blueprint · Credly
Active
Additional SEO & analytics coursework
Self-directed, ongoing
Ongoing

Formal education

Bachelor of Science in Mechanical Engineering
Universidad Internacional del Ecuador (UIDE) · Quito, Ecuador
2020 – 2024
High School Diploma · German-language program
Gutenberg Schule · Quito, Ecuador
2016 – 2019

Languages

English
Professional working proficiency, daily U.S. client communication
Fluent
Spanish
Native
Native

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